How to Create Marketing That Actually Connects

Leslie Langley
Apr 21
2 min read

Because connection converts — not just content.

Let’s be honest — you’re not just marketing a product or service, you’re trying to connect with real people. And in a world of noise, scrolls, and algorithms, that connection has to be intentional.

If your content isn’t landing, it’s not because you’re not “doing enough.”It might just be because you’re not speaking your audience’s language — yet. But it's okay because I got you.

💡 What It Takes to Create Marketing That Connects:

1. Know who you’re talking to — for real. Go deeper than demographics. What are their fears, hopes, routines, habits, triggers?What keeps them up at night, and what would help them breathe easier? Build a whole persona, connect with them like they're your bestie. It's almost like an imaginary friend, except they're real somewhere.

2. Lead with empathy, not ego. Marketing isn’t about proving how amazing you are — it’s about showing how much you understand them.Tell stories. Be human. Relate. My sister tells me that I'm the most relatable person she knows. That's because I know how to connect with people. My friend said I'm like his social "security blanket", that's because I know how to connect people with one another.

3. Stop selling features. Start selling benefits. People don’t buy coaching or consulting or websites. They buy clarity. Confidence. Freedom. Peace of mind. Sell the outcome — not just the offer. Find the problem and solve it. That's how you build value.

4. Use your voice, not a script.The most magnetic brands are the ones that sound like a person — not a post. Let your brand voice reflect your real voice. That’s how your people find you. All you have to do is be yourself and show up, your people will connect with you. Automation doesn't mean "un-human," it means that your voice gets amplified and you avoid burnout so you CAN show up as your best self.

🌱 Real Talk Though,

When I started showing up with honesty, clarity, and actual heart behind my strategy — people listened. Anyone who has ever had a "sales" interaction with me knows, I want to look out for you. I want to hear your problems and I want to solve them. But not like Olivia Pope kinda problems. Just the regular, every day "I want my time back" and "I want my customers to have that signature experience" problems. But most importantly, my customers trust me.That trust turned into conversations, conversions, and loyal clients who felt seen and safe. No matter what, I got you.